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2018-01-30 Back to list

“kARTu”: Inspired by and Made in Kaunas

Why did the local fashionistas fall in love with “kARTu” products so quickly? According to Ingrida Jasinskė, the creator of the brand, success was determined not only by the impeccable quality, durability, but also by fresh ideas.

“kARTu”, developed in Kaunas and created by a team of devoted Kaunasians, has not so long ago invaded the competitive market of exclusive leather handbags. Today, leather bags handmade in Kaunas are sold in Lithuania and exported to Sweden, USA and Japan. Let’s see what’s behind the kaunastic style initiative.

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Photo by Deimantė Dubauskaitė

“The name “kARTu” has a triple meaning. First of all, this word has two meanings in Lithuanian which are “together” and “bitter”. You can also detect the English word “art” in the middle. By naming our studio “kARTu”, we wanted to present not only the very different tastes and characters that our bags have, but also to invite all the customers to stay together with our unique approach to leather design”, says the “about” section of the brand’s homepage which also serves as e-shop.

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“The manufacture is actually SOMETHING. It's the very sharp scissors, cutters, our beloved sewing machines, it's that irreplaceable leather aroma and that wonderful feeling - from the blank piece, from the idea there is finally a beautiful item made in our hands”, says the team behind “kARTu”. Here’s a snapshot of the process.

Why did the local fashionistas fall in love with “kARTu” products so quickly? According to Ingrida Jasinskė, the creator of the brand, success was determined not only by the impeccable quality and durability, but also by fresh ideas: “Collections come from personal inspirations, travels, impressions. Of course, world fashion trends also contribute to this as they are the engine of moving forward.”

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=^._.^= ∫ | Photo by kARTu

Is the city a source of inspiration? “Indeed, Kaunas is my beloved city with a special charisma, and it is especially pleasant to watch how it develops,” says Ingrida. “I think that the majority still does not fully appreciate Kaunas city. It is truly special because of its architecture, wonderfully restored Laisvės alėja (Freedom Avenue) and romantic, small Old Town. Every time I see Kaunas with different eyes. I am delighted with the initiatives that take place in the city, and we must definitely contribute to them if we can.”

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The face of the A/W'17-18 collection 'Cities and Stories' is Erica Jennings, a super stylish Irish-Lithuanian music icon. The photoshoot took place in the historic art deco hotel Metropolis. Style and photoby Reda Mickevičiūtė

“kARTu” studio is located in the charming street of K. Donelaičio, #24. In the studio, you can explore the variety of “kARTu” handbags and backpacks as well as some great clothes, accessories and home décor items by other local designers. You can also share your dream handbag vision, type of leather and colour with the team of “kARTu” – yep, that’s right, you can mix and match, choose everything to the very detail and order your one and only bag. Made in Kaunas!

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Photo by kARTu

Follow “kARTu” on Facebook and visit their online shop.
Originally published at kaunasin.lt © VšĮ Kaunas IN

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