Consumers having an opportunity to see how beer is brewed or even having participated in the production process are very often surprised. All the myths and stereotypes are shattered – beer appears to be a live product having a unique production way.
The studio will be a space reminding a beer workshop - a place of the interactive creative process. In it we shall experiment, create new products, taste, ask the opinion of the colleagues and the future consumers. The production of the most successful products of the creative process will be started in larger amounts and they will be launched into life.

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