The increasing flow of local and foreign tourists has given Kaunas the idea to develop a city entertainment card. The brand new Kaunastic card currently involves nearly 100 collaborating partners providing active leisure and spa services, dining options and cultural experiences.
The purpose of the card is to promote tourism in Kaunas and bring businesses together to represent their city. According to Inga Pažereckaite-Kalėdienė, Head of the Tourism Department at Kaunas IN, this entertainment card is an original version of a tourist guide that will help people find the most relevant attractions suitable to their individual needs.
“This card is generally intended for Lithuanian and foreign tourists and visiting businesspeople. It might as well be a great business gift for companies that wish to represent their city”, said Inga Pažereckaitė-Kalėdienė. The tourism expert is certain that Kaunas’ guests who bought or received this card as a gift will be able to get to know the city in a variety of different ways.
The card's slogan “An entertainment card that embraces the entire city of Kaunas” invites to visit various places of Kaunas, get to know the city through different activities and return again since the card is intended for multiple uses. The card is valid for 12 months, so if you do not spend your credit during the current visit, you may do it next time you are in Kaunas.
Gera dovana UAB, the administrator of the Kaunas city entertainment card, has contributed significantly to the implementation of the project by adapting its gift voucher platform operated for over 10 years for the management of the entertainment card system.
“Our many years of experience in managing and administering gift voucher systems and loyalty programs of the largest shopping centres in Lithuania allowed us to introduce the city’s first entertainment card in Lithuania. Kaunas IN was well prepared for this project and knew what was needed for a successful start. We hope that this project will serve as a good example to others who want to promote tourism in their city,” said Diana Jonikienė, Head of the Loyalty Programs Department at Gera dovana.
The entertainment card is currently available at the Kaunas IN Tourist Information Centre (Rotušės a. 15, Kaunas), VAGA bookstores in Kaunas and online at www.geradovana.lt/kaunastic.